Accomplished marketing strategist adept at coaching clients through the complex process of engaging staff through clear communication and innovative initiatives, resulting in increased staff engagement in sensitive initiatives.
Gina has an impressive background that spans more than 20 years in the realms of communication, marketing, and strategic management. She has served in an array of leadership positions for several organizations, in and out of the healthcare industry. Gina is a driven, motivational leader who believes in the power of teamwork and delivering strategic results across an organization.
Gina works directly with executive teams to identify and capitalize on medium to long-term growth strategies by bringing deep-seated, objective customer insights into the organizations key initiatives. She has the ability to crusade relationships with stakeholders who have conflicting agendas and the vision to maneuver complex projects from vision to value propositions that yield competitive and sustainable outcomes. She clearly understands the customer’s needs and expectations prior to implementing communication projects and programs to strengthen an organization. Gina’s expertise also includes developing communication platforms and associated marketing tools to improve organizational efficiencies.
Gina has provided communication strategy services for a number of corporations locally and worldwide. While serving as a Director at Arizona’s largest faith-based nonprofit healthcare system, she led the formation of continuum of care strategy by using market, competitive, and customer insight to develop a solid framework to fill a significant gap in the community’s healthcare needs. She managed the development of a new $6 million dollar Health and Wellness Pavilion and engaged cross-functional teams to address opportunities for population health management that identified services to support a community’s health and well-being.
As an international senior marketing professional, Gina identified business opportunities, developed online communication platforms, and guided not-for-profits in customer intimacy and integration of proven best practices from established corporate models. She developed and implemented communication strategies across multiple business products, including data storage, printers, software and supplies, which led to a 10% growth of business.
Education and Qualifications
Gina received her BSc (hons.) in Journalism from Northwestern University in Chicago, IL and an MBA in International Business and Marketing from the University of Bristol in Bristol, England.